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What technologies does your web site have!?
Do you have a blog? If not, this is your first fix. A strong blog will be your power tool for increasing traffic and establishing the authority needed to earn the trust of your audience. Do you...
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Why IPv6 Is a Win for Digital Advertising
For everyday users, yesterday’s big shift in Internet addresses — from the IPv4 to IPv6 — will go unnoticed. To anyone doing business on the Web, though, it’s of extreme interest, and there’s one group...
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How to defeat social media rumors
One of the toughest jobs in social media communications is chasing down and beating untrue rumors. Social media has increased the speed and breadth of the traditional rumour mill. But it has also...
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How to Create Highly Engaging & Sharable Graphics
When it comes to content marketing there is no doubt that visuals are an important component for increasing your reach. If visuals are not equally as important as the quality of the content they...
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8 Strategies That May be Harming Your Brand’s Image
With all of the posts going around containing tips on how to improve your marketing strategy, social media presence, etc., I want to make sure that your marketing strategy doesn’t contain tactics that...
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The Social Media Secrets of Top Movement Leaders
Whenever I’m called in to provide the leaders of both public and private sectors training and guidance on using digital tools, I sometimes get a little bit of resistance. And that resistance almost...
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Lowe’s Case Study: The Difference Between Fun and Useful Content in Social...
One of the most important things that you can do to drive repeat sales is to create an email list (at least according to this study). One of the huge advantages of email is that most businesses achieve...
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Why Location-Based Social Marketing is Slowly Dying
Last month, Foursquare’s CEO Dennis Crowley addressed rumors that Foursquare’s growth had become stagnant, which he said simply weren’t true – in fact, they consistently see their numbers grow by...
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More Blogging Equals More Sales: A Case Study Roundup
Kind of has that too-good-to-be-true ring to it, doesn’t it? Well, I’m not going to try to sell you on some never-before-heard-of facts. Instead, I’ve rounded up some of the strongest case studies that...
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